Speaker: Claudia Schmidt
Claudia is Head of Sustainability at Media Impact. After 7 years in Marketing - Creative Concepts & Strategy at Media Impact, she changed her area of responsibility in the company in January 2022. For 1.5 years she has been responsible for developing, implementing and promoting the “Green ID” sustainability strategy. She looks at strategic topics related to the reduction and transparency of the CO2 footprint for Media Impact: Sustainable advertising campaigns, measurement methods and reduction options, deployment of climate-neutral advertising campaigns and support of the task force for sustainable marketing concepts. Together with the Green ID team, she organizes CleanUps and supports social projects.