Florian Beck

Propain Bicycles Group

With more than ten years of experience as CFO and Managing Director of international companies, Florian Beck combines strategic financial expertise with strong operational leadership. In his current role at Propain Bicycles Group, he has played a key role in driving the company’s international growth, expansion into the U.S., as well as its successful financing and transformation. He is also responsible for the digital transformation of procurement and related finance processes, with a particular focus on leveraging new technological opportunities, especially AI. Previously, as CFO of United Brands 24 GmbH, he led the company’s strategic realignment and successfully supported acquisitions as well as strong revenue growth. He began his career at Deutsche Bank AG, where he gained international finance and management experience in Frankfurt and London.